In order to more effectively spend your advertising budget, it is recommended to use targets that are set in the campaign settings.

Time-targeting

You can set the display time of the advertising to get the traffic of targeted audience. For example, to expose only the working time to receive the influx of office employees, or to exclude, for example, a night in which many students, and not the working population.

Geo-targeting

You can also choose the region of the visitor, to gain traffic, only to those countries where, for example, delivery of the goods, or who can handle billing.